Pedro Mello

Led pivotal growth and monetization initiatives for Brazil's largest legal tech platform, significantly contributing to the democratization of legal information access.

• Directed and executed growth design strategies that resulted in a significant increase in user acquisition and conversion rates.
• Designed and implemented A/B tests and comprehensive experiments, leveraging data analytics to optimize user journeys and inform evidence-based product decisions.
• Spearheaded initiatives focused on monetization and conversion, directly impacting business growth and enhancing the accessibility of legal information.
• Applied Product-Led Growth methodologies to enhance product self-sufficiency and optimize key metrics including acquisition, activation, retention, and monetization.

Drove product growth and user acquisition for a leading car subscription platform, enhancing individual mobility access in Germany.

• Optimized core product interfaces and digital experiences, leading to improved conversion rates and a significant reduction in onboarding friction.
• Conducted extensive user research and leveraged data insights to develop growth-focused solutions, substantially increasing customer retention and Lifetime Value (LTV).
• Developed and implemented visual strategies that boosted the acquisition funnel and enhanced new user engagement.
• Collaborated cross-functionally with marketing and product teams to deliver cohesive user experiences that effectively converted visitors into active users.

Contributed to the expansion and retention efforts of the world's largest wine subscription club, fostering community through shared passion for wine.

• Managed design metrics and executed A/B tests, yielding measurable improvements in conversion and retention rates.
• Developed and launched impactful marketing and institutional campaigns that successfully increased new subscriber acquisition.
• Created engaging digital interfaces and innovative behavioral experiences that elevated subscriber engagement, leading to higher retention and increased average purchase value.

Supported graphic design projects for diverse advertising campaigns.

• Assisted in the creation and preparation of visual assets for various advertising materials and client campaigns.